Not sure if your company needs a blog? It does. Unsure what kind of content you should be writing for your prospective audience? Here’s a great example I just came across from one of my favorite brands, Free People. There’s no exact science to blogging, but that’s what makes it beautiful, because it’s creative. Free People writes about the creative process behind their spring campaign, how their designers came to create all the colorful spring fashions you see out at Nordstroms now.
Free People Blog: Growing Wild
The best thing about blogging is that content can be as creative as you want it to be. Reading the Free People blog post feels poetic, like I’m reading a Robert Frost poem, not an indirect advertisement for Free People’s Spring Collection.
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